Design Specifications | Creating Optimum Artwork for Digital Billboards

For Artwork Image Quality, Design As Follows: 

Artwork Size In Pixels: 648 Tall by 1,188 Wide

A 36 Pixel Character will be 1 Foot Tall

Characters Per Line Should be 118.8 | Lines Per Frame Should be 40


File Format

JPEG, BMP or GIF for still image content at 100% quality. Use RGB Color, Not CMYK

Resolution of 72 DPI is sufficient. Focus on pixel dimensions of the artwork. 


  • Keep It Simple
  • Keep It Big
  • Keep It Clean
  • Keep It Colorful